DIAMOND BAR, Calif. (May 16, 2013) — In preparation for its annual trade show this fall, the Specialty Equipment Market Association (SEMA) has produced an Exhibitor Services Manual (ESM).
SEMA said the ESM — available on the association's website — is filled with more than 100 useful forms and documents, including a budget checklist, details about staff registration, hotels, parking, order forms, deadlines and more.
"We recommend that all exhibitors make time to review and familiarize themselves with the ESM," said Peter MacGillivray, SEMA vice president of events and communications. "An investment of 15-20 minutes just to get acquainted with what's included in the ESM will prove valuable."
SEMA said other resources included are a first-time exhibitor "cheat sheet," key contacts and freight service information.
The 2013 SEMA Show is scheduled for Nov. 5-8 in Las Vegas.