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May 16, 2013 02:00 AM

Falken to launch 'Summer Travel' tire promo

Tire Business Staff
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    RANCHO CUCAMONGA, Calif. (May 16, 2013) — Falken Tire Corp. plans to target consumers considering summer travel trips or who otherwise will be driving great distances with its "Summer Travel Promotion" mail-in rebate program.

    Under the program, which runs June 1 through July 31, Falken is offering $50 cash back to motorists who purchase a set of four qualifying high-mileage or eco-friendly tires at participating Falken retailers.

    Tires included in the promotion are the Sincera SN211, a touring tire that includes an 80,000-mile warranty, and the Ziex ZE-914 EcoRun, a low-rolling-resistance tire designed for fuel efficiency, Rancho Cucamonga-based Falken said.

    "This is the time of the year when people start planning their vacations, and as gas prices stabilize many are going back out on the road," said Andrew Hoit, vice president of marketing for Falken. "It's also the right time to certify the family vehicle is on 'sure footing,' and that applies to tires.

    "Our Sincera and ZE-914 lines offer great stability and longevity, and with a $50 rebate, the incentive to upgrade to a new set of tires is there."

    The Sincera SN211 is designed to provide long-lasting confidence and comfort, Falken said, and is available in a wide range of OE sizes ranging from 14- to 18-inch rim diameters.

    The Ziex ZE914 EcoRun, which Falken said was designed with fuel efficiency and economy in mind, is available in H-, V- and W-rated sizes with rim diameters ranging from 15 to 18 inches.

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