DIAMOND BAR, Calif. (May 9, 2013) — The Specialty Equipment Market Association said its SEMA Street Performance Council (SPC) is evolving to focus on helping members succeed by using new trends and technologies.
As part of the evolution, the group's name is changing to the Emerging Trends & Technology Network (ETTN) and, according to SEMA, will be open free of charge to all employees of the Diamond Bar-based trade group's member companies.
"In recent times, the SPC successfully led the way for other SEMA councils and member companies in identifying and understanding emerging trends and technology," said Nathan Ridnouer, SEMA vice president of councils and membership. "While the group was delivering great value to the membership, its name was not representative of what the group was accomplishing. The changes and the new name better reflect the group's mission and will allow them to grow and be even more effective in their efforts."
The ETTN's mission statement is to identify, understand and communicate emerging trends and technologies to help members improve, SEMA said. The network will accomplish that goal in a number of ways, including "building and fostering a community of like-minded members who share an interest in learning and gaining competitive advantages to help their businesses improve," according to SEMA.