ATLANTA (May 3, 2013) — Rayloc, a division of Genuine Parts Co., has upgraded all its lines of replacement disc brake pads with modern, advanced friction formulas.
"Cars today are more technologically advanced and last longer than ever before," said Mike Gaffney, vice president, sales and marketing for Rayloc. "Our aftermarket friction formulations are ideal for today's vehicles by providing superior, long-lasting stopping power along with little to no noise and vibration—at a variety of price points."
Product packaging also has been upgraded to help installers match customers with their ideal brake pads, the company said.
"We want to give stores and service providers all the tools they need to build relationships with their customers based on trust and open knowledge," Mr. Gaffney said.
Rayloc's newly upgraded line includes:
- Adaptive One—These dual ceramic disc brake pads feature an inner pad formulated for optimal stopping performance and an outer pad designed to eliminate noise and dust, Rayloc said, adding that the combination of two ceramic formulas helps the pads consistently adapt to a variety of driving styles and braking conditions. The pads also include rubber-coated hardware to further dampen noise and vibration.
- NAPA Ultra-Premium—This line of pads, available in both ceramic and semi-metallic formulas, includes specialty friction materials available for fleet, police and other severe duty applications. Hardware kits are included in many SKUs, Rayloc said.
- NAPA Premium—This line of brake pads is "the most extensive line of friction materials in the industry," Rayloc claimed. The friction formulas are designed to provide premium performance at mid-level pricing, and feature Rayloc's Silent Guard shim technology for quiet braking. Hardware kits are also included in hundreds of NAPA Premium SKUs.
- Proformer—Available in both ceramic and semi-metallic formulations, these pads are "perfect for a good, solid brake job at a reasonable price," Rayloc said. All formulations were designed to offer quiet braking and dependable performance.
Genuine Parts is the parent company of NAPA Auto Parts.