MEXICO CITY, Mexico (May 3, 2013) — Trelleborg Wheel Systems Americas Inc. has signed Neumáticos Muevetierra of Mexico City as a primary distributor for Trelleborg- and Maximo-brand agricultural and forestry tires in Mexico.
Neumáticos Muevetierra operates 14 wholesale distribution points in Mexico and is specialized in OTR, industrial and agricultural tires, Trelleborg said.
Jeff Jankowski, sales director of Trelleborg agricultural tires for North America, called this development "an important step for Trelleborg to increase its worldwide presence" in agricultural and forestry tires.
"Mexican farming professionals will now benefit from the advantages of our product offered together with the expertise of Neumáticos Muevetierra," he added.
Andrea Masella, marketing manager, Trelleborg agricultural tires, North America, said Trelleborg is expanding its presence into Mexico to help promote the radialization of this strategic market and to support its OEM customers doing business there.
The naming of the Mexican distributor coincides with the launch in Mexico of Trelleborg's new line of Maximo R1 radial tires and its Agro-industrial line TH400.
The new partners exhibited in March at the Expoceres show in the Sinaloa region.