MOSCOW (April 24, 2013) — Pirelli & C. S.p.A. and Rosneft Oil Co., a leading Russian oil and gas concern, have agreed to work together to build a network of premium tire stores at Rosneft's branded filling stations throughout Russia.
The first store, which will operate under the "PZero Platinum" name, will open before year-end at Rosneft's filling station in Sochi, Russia, site of the upcoming 2014 Winter Olympics, the partners said.
Rosneft President and Chairman Igor Sechin and Pirelli Chairman and CEO MarcoTronchetti Provera signed a memorandum of understanding recently that covers the companies' goals and pushes forward their strategic marketing and commercial agreement signed last December.
The agreement also envisages the development of other points of sale at selected Rosneft filling stations and the implementation of "Safe&Go" tire check-ups at selected Rosneft filling stations.