NASHVILLE, Tenn. (April 12, 2013) — Bridgestone Americas Inc. marks the first anniversary of its "One Team, One Planet" environmental commitment to eventually assure that for every tire it sells in the U.S., one scrapped tire will be used for a valuable purpose.
The program, launched during national Earth Day last year, involves its company-owned stores, a voluntary participation by its affiliated retailers and a community support program that provides spent tire collection for public space and river or lake clean-up events.
Bridgestone said that since April 2012, the program accomplishments include:
- 100 percent rate of valuable reuse of all tires received at Bridgestone Retail Operations' more than 2,200 company-owned stores;
- Support for more than 80 community clean-ups nationwide. The community clean-up support program includes a partnership with River Network in which Bridgestone will collect and recycle any spent tires collected during any River Network or other independently organized public space clean-up event free of charge; and
- Collection of nearly 25,000 tires through community clean-ups.
"We are thrilled with the level of participation and success since launching the program last year," said John Sheerin, environmental director for Bridgestone Retail Operations.
Bridgestone Americas expects to roll out the voluntary Spent Tire Program to its network of affiliated retailers in early summer.
"One Team, One Planet" is the overarching program for all of Bridgestone Corp.'s environmental activities.