FULLERTON, Calif. (April 10, 2013) — Yokohama Rubber Co. Ltd.'s new sales subsidiary in Mexico plans to have warehousing in place before year-end to support its sales efforts there, according to information from Yokohama Tire Corp. (YTC).
Silao, Mexico-based Yokohama Tire Mexico S. de R.L. de C.V. is studying an "optimal" location for the warehouse, YTC said, without disclosing further details.
At the same time, the unit is moving ahead with the "appropriate operational and information systems" to be put in place, YTC said.
Gary Nash, previously vice president of Yokohama Tire Corp., was named president of the new subsidiary, which is expected to begin operating in May.
YRC did not disclose its sales in Mexico or its sales expectations for the new subsidiary, saying only that Mexico is "one of the fastest growing markets" in North America and is critical to its plans for the region.
The company will be active in building replacement business for all its consumer, truck and OTR tire sgements by providing ample products, expedited service and just-in-time delivery. The latter of these, especially, will generate cost efficiencies for YMX's customers, which will help strengthen their profitability further, according to YTC.
Up to now Yokohama has operated in Mexico through a number of importers/distributors, which it did not name.
"Our plans are to continue to support our existing dealers, expand the products and services available to them, while adding new dealers over time," YTC said in response to questions from Tire Business.