FINDLAY, Ohio (April 10, 2013) — Hercules Tire & Rubber Co. has updated its website, featuring clean design, easy-to-find information and enhanced functionality that includes robust tire search capabilities.
Findlay-based Hercules said the only thing that has stayed the same is the www.herculestire.com URL.
"The new site is more straightforward and user friendly than the old," said Suzanne Mitchell, manager of brand development for Hercules. "Dealers and consumers will enjoy a more efficient and satisfying user experience."
Hercules said the new website's features include:
- Dealers and consumers can now search for Hercules tires by size, vehicle, category/segment or product name;
- Dealers have their own portal through which they can easily access the information most important to them;
- A "tire gallery" makes looking through Hercules' breadth of product simple;
- Enhanced product information and organization makes finding the right tire for the job much easier;
- An improved dealer locator allows consumers to find Hercules dealers, and dealers can find Hercules wholesalers; and
- Geo-targeted content has been added for U.S. and Canadian users.
"The new site makes it simple for both dealers and consumers to find the right tire for their needs. We're extremely excited about the new herculestire.com," Ms. Mitchell said.