- Lawrence Kull — to director, tire business planning, from national sales manager, consumer division. Mr. Kull will oversee consumer and commercial sales planning, market analysis, sales strategy development and business performance measurement. He will continue as the national account manager for Discount Tire/America's Tire.
Messrs. Koplin, Phillips, Briggs and Kull will report to Takayuki Hamaya, chief operating officer.
Tim Easter, director, OTR sales and marketing, will report to Mr. Phillips.
"Yokohama has aggressive growth goals," Mr. Hamaya said, "and the only way to achieve those is to keep growing our dealers' business the way we have been. Our customers remain our top priority, and we are confident that the sales management structure we have assembled makes us an even more effective business partner to them…."