By Jake Lingeman, Crain News Service
DETROIT (April 3, 2013) — Energy drinks purveyor Monster Energy Co. is taking a stab at a Gymkhana-style advertisement/film with a new video featuring four-time off-road racing champion B.J. Baldwin, a trophy truck and a woman driving a Nissan GT-R.
As the video opens, Mr. Baldwin rockets the truck out of his garage, careening through city streets, tires smoking, and seems to be on his way — quickly — to Las Vegas though the desert in his 850-hp, Monster-liveried off-road truck. A young woman runs out of gas after some four-wheel drifting in the GT-R, but, luckily, Mr. Baldwin is there to pick her up. He happens to have a spare racing suit and helmet.
The couple makes it to the Aria hotel in Vegas before dropping the race suits to reveal evening wear.
Do companies such as Monster, DC and Red Bull know what we like? Are we just robots programmed to watch fast things, slow-motion and women? Will we share this on our social media pages? Yes, yes and yes.
___________________________________________
This item appeared on the website of Autoweek magazine, a Detroit-based sister publication of Tire Business.