WESTLAKE VILLAGE, Calif.—Owners of 2011- and 2012-model-year cars in the U.S. rated Michelin as the No. 1 OE brand in the latest J.D. Power and Associates' OE tire customer satisfaction survey, while light truck/utility vehicle owners rated Pirelli as the top brand.
Car owners named Michelin as the top brand in the three passenger car segments that J.D. Power tracks: standard, luxury and performance sport.
The 2013 U.S. Original Equipment Tire Customer Satisfaction Study is based on responses from more than 30,835 new-vehicle owners who purchased a 2011 or 2012 model-year vehicle. The study was conducted during October-December 2012.
Finishing behind Michelin and above the industry average in the standard passenger segment were Pirelli, Goodyear and Firestone. Michelin was the only brand in the luxury segment above the industry average, while Pirelli was nearly on par with Michelin in the performance sport segment. (See full story on www.tirebusiness.com.)
What kind of investments do you plan to make this year?
|Adding more employees.||
21% (17 votes)
16% (13 votes)
|Upgrading our equipment and/or facilities.||
37% (30 votes)
|Training for employees.||
27% (22 votes)
|Total votes: 82|