RANCHO CUCAMONGA, Calif. (March 27, 2013) — Falken Tire Corp. has formed a marketing partnership with Tread Lightly!, a non-profit organization dedicated to promoting responsible recreation.
The tire maker said the deal is in support of increasing consumer awareness of "good stewardship of the great outdoors."
As part of the arrangement, Falken has become the official tire of Tread Lightly! and has pledged a $100 rebate on a set of Falken WildPeak A/T tires to buyers who become Tread Lightly! members at or above the $50 level. As an incentive for existing members, the tire company is providing $50 rebates for those who renew their memberships at the base level of $25.
"Falken Tire strongly supports Tread Lightly!'s mission and echoes the need to educate consumers about the importance of respecting the outdoors," said Nick Fousekis, Falken's motorsports marketing and events director. "And while Falken is a strong advocate of off-road racing and other events, we always respect the environment, using the proper trails and designated facilities and want to encourage all enthusiasts to embrace these goals."