FORT MILL, S.C. (March 25, 2013) — Continental Tire the Americas L.L.C.'s General tire brand unveiled its "Arm Yourself With The Right Tires" promotion, in conjunction with Paramount Pictures and the upcoming release of the new film "G.I. Joe: Retaliation," which will hit theatres March 28.
The film stars Channing Tatum, Bruce Willis and Dwayne Johnson.
Running now through April 10, consumers who purchase four General passenger or light truck tires will receive a $50 prepaid VISA card, according to the tire maker.
Conti had planned an "Arm Yourself With The Right Tires" promotion at last weekend's General Tire Mint 400 in Las Vegas.
To be eligible for the promotion, tires must be purchased in a single transaction, the company said, adding that the promotion is void where prohibited by state law and the offer is valid for U.S. residents in the 50 states and Washington, D.C., only.
Conti had previously announced a "G.I. Joe: Retaliation" sweepstakes, in partnership with Paramount Pictures.
The tire maker said it is giving G.I. Joe fans a chance to win the ultimate G.I. Joe-themed experience "because with General Tire…'Anywhere is Possible.'"
The sweepstakes grand prize winner will receive a prize package that includes a trip for two to Los Angeles, a three-night stay at the Andaz West Hollywood Hotel and a VIP tour of Paramount Pictures Studios, the company said. The grand prize winner also will get to choose two of the following G.I. Joe-themed activities:
• Bungee jump off the "Bridge to Nowhere" in the San Gabriel Mountains in California;
• Fighter pilot simulator experience;
• Powered paragliding experience;
• Guided Segway tour of Santa Monica and Venice Beach, Calif.;
• Hollywood Strip helicopter tour; or
• Paintball battle at an outdoor paintball park set in 23-acres.
The tire maker said the grand prize package is valued at $5,000. In addition, three first prize winners will each receive a set of General-brand tires, and two second prize winners will each receive an iPad Mini 32GB.
The sweepstakes began Feb. 25 and runs through March 29. For more information or to enter for a chance to win, participants can visit General Tire's sweepstakes website.