FULLERTON, Calif. (March 22, 2013) — Norio Karashima, former president and CEO of Yokohama Tire Corp. (YTC), is returning as executive adviser at the company's Fullerton headquarters, effective April 1.
The announcement was made by YTC's Tokyo-based parent company, Yokohama Rubber Co. Ltd. (YRC).
"Mr. Karashima has a deep understanding of YRC's long-term plans, goals and capabilities at the highest level," said YTC President and CEO Yasushi Tanaka,.
"Coupled with his extensive knowledge of the market and the dealer network in the U.S., he is in a unique position to advise our executive management team and make the strategies we have put together that much stronger in steadily growing our sales.
"We are excited to have him join us as executive advisor and chairman."
YTC said Mr. Karashima joined YRC in 1976 and has held several executive positions in his career, including being named president of Yokohama Reifen in Germany in 2002, president of YTC in 2004 and president of Yokohama Rubber (China) in 2008. His most recent title was director and executive vice president, chief global marketing officer.