BLAND, Mo. (March 22, 2013) — Private brander Atturo Tire Corp. has launched a consumer media campaign as a sponsor of the Speed Channel's popular "Truck U" program.
Atturo-brand tires will be featured in three episodes as the TV show's principals modify a variety of vehicles. Truck U is a how-to show dedicated exclusively to trucks, 4x4s and SUVs, Atturo said. The show features monster-truck expert Matt Steele and mechanic Bruno Massel involved in hands-on projects crucial to serious off-roading and truck performance.
Atturo also will be a segment sponsor in a further six episodes, with Atturo-branded signage featured on the set, the company said. Episodes are set to air multiple times over the premium summer months.