TAIWAN (March 21, 2013) — Federal Corp. has appointed Rito Marketing in Johor Bahru as its exclusive Federal-brand distributor in Malaysia.
Taiwan-based Federal said the move is "part of our efforts to grow the sport of drifting in Malaysia." The company noted that Rito Marketing has "extended its intention to raise awareness of the brand and reaffirmed the active involvement of Federal" in motorsport activities.
Rito recently staged the Federal Tyres Pro-Am Drift Series 2013 at Speed City KL in Malaysia. With the objective of providing driver development for new aspiring drifters interested in competing in the Formula Drift Asia Series, the five-round season stages a weekly Saturday Night "Drift Assault!" according to Federal.
Jerry Lai, Asia sales executive for Federal's global sales division, called Rito Marketing "a firm with an excellent reputation, and we are sure they will be a first-rate ambassador in Malaysia for the Federal brand, as we hope our local customers will benefit from our product expertise and Rito's market knowledge."
To support its expanded relationship with Federal, Mr. Lai said Rito expects to add to its sales team in the local market. The company's initiative underlines its continued commitment to supply "further comprehensive motorports product lines such as FZ201 semi slick racing tire, as well as another flagship 595 RPM asymmetric sport tire in the future," he added.
"We look forward to further collaboration with Rito Marketing as we strengthen our position in the region and target new growth opportunities in key markets of Southeast Asia."
The third round of the "Drift Assault!" season will take place May 11. Federal said it will be presenting trophies and cash prizes to the top three winning drivers of Federal-shod cars in the novice and open categories.