RANCHO CUCAMONGA, Calif. (March 13, 2013) — Kumho Tire U.S.A. Inc. is promoting a consumer mail-in rebate that starts April 1 and runs through June 30.
Kumho said consumers who purchase a set of four Ecsta 4X, Ecsta LX Platinum, Ecsta LE Sport or Solus KH16 tires can receive a prepaid $50 Visa reward card via mail-in rebate.
To push the promotion, the tire marketer will provide dealers with advertising materials, including a window cling, informational handouts with the redeemable rebate form attached, and vinyl wall graphics for placement on the front of retail counters. Kumho said dealers also will have the option to use pre-made templates for co-brandable radio scripts, TV spots and slicks for printable advertisements.
The Rancho Cucamonga-based tire maker said all qualifying Kumho tire patterns are also included in its new and improved associate dealer program, Premium Fuel. The company recently revamped the program to "maximize dealer benefits" by increasing the number of eligible tires and bonuses, while decreasing the qualifying minimums and guaranteeing there is no cap on earning potential.