OSAKA, Japan (March 11, 2013) — To increase brand awareness and sales, Toyo Tire & Rubber Co. Ltd.'s Malaysia subsidiary has opened the first Toyo Premium Auto Centre.
Toyo Tyre Malaysia Sdn Bhd (TTM) recently opened the center in Malacca, operated by Hock Tyre Services & Batteries Co. Ltd. The facility, occupying about 7,000 square feet, is "one of the most modern tire retail shops in Malaysia," according to Toyo. It features a modern, air-conditioned showroom and 12 service bays.
The new center is equipped with the latest state-of-the-art automotive equipment to provide a wide range of automotive services, including wheel alignment, tire balancing, engine tuning, suspension, shock absorbers, rims, batteries, etc., Toyo said. It also offers the most comprehensive range of Toyo high-performance and ultra-high-performance, MPV, SUV/4 x 4 tires, the company added, along with a "team of knowledgeable and well-trained mechanics and tire specialists."
TTM is a Toyo tire manufacturing and marketing subsidiary in Malaysia that, according to the tire maker, pursues "an aggressive retail marketing strategy to expand its distribution network nationwide to meet the increasing demand for HP and UHP tires."