GENEVA, Switzerland (March 6, 2013) — Pirelli Tyre S.p.A. has begun "autographing" P Zero OE tires for prestige cars, marking them to show the rubber used has been developed specifically to suit vehicle.
The practice—similar to the Tire Performance Code (TPC) General Motors Co. requires of OE tires supplied for its vehicles—seeks to show car owners that the OE tires have been homologated to cater to the individual needs of each model, so that it also becomes the default choice for aftermarket replacement, Pirelli said.
Pirelli is showcasing the markings at the Geneva Auto Salon on new ultra-high-performance offerings from Ferrari S.pA., Lamborghini S.p.A., Maserati S.p.A. and McLaren Automotive Ltd. Pirelli uses MC1, for example, for McLaren.
Each evolution is tailor-made for the individual requirements of every specific model, Pirelli said, meaning there no longer is a single P Zero designated as OE. Instead there now exists a family of bespoke tires with common ancestry.
Pirelli claims there have been 250 homologations of the P Zero line since its introduction in 2007; today there are roughly 130 versions in production, in sizes ranging from 17 to 21 inches rim diameter and aspect ratios of 25 to 50.
The P Zero uses special nano composites in the tire compound and bead to enhance ride comfort and sporting performance, Pirelli said. The tread pattern's three wide longitudinal grooves are designed to deliver grip on damp surfaces while also guaranteeing acoustic comfort. The tire's asymmetric profile provides regular wear, according to the tire maker.