Norcross, Ga. — Mighty Auto Parts has released The Pressure Zone, a unique video dealing with the technical basics of tire pressure monitoring systems (TPMS) and field-tested sales tips, the company said.
The video addresses three common scenarios that would require TPMS updates during a customer visit, including a simple tire rotation, tire replacement and what to do when a TPMS sensor fails.
Following the video, viewers are invited to "Take the TPMS Challenge" by answering six TPMS-related questions to qualify for a grand prize drawing April 15 for a Bartec Tech 400 TPMS Diagnostic and Re-Learn Tool valued at $1,500. The first 250 participants to complete the quiz will win a free informational counter mat that explains TPMS to customers.
"TPMS is a rapidly growing sales opportunity with a great demand for training," said Gary Vann, sales and marketing vice president for Mighty and author of Mighty's popular Vehicle Inspection Playbook. "Mighty's goal is to provide the practical know-how as well as the pitfalls in a fun way that isn't boring."
To participate online, go to www.mightyautoparts.com/tpms-challenge.