MIDDLEBURY, Ind. (Feb. 22, 2013) — Retreading equipment supplier B&J Rocket America Inc. has launched Q-Plus Check-up, a long-term marketing initiative that will span across the year.
"We want loyalty to pay off," said Andreas Müller, managing director of B&J Rocket.
The company said that for years its rasp systems have been considered effective and reliable tools in the retreading business, and it owes this success to its worldwide sales partners and to the retreaders who use its products.
With the Q-Plus Check-up promotion, customers can acquire vouchers with the purchase of original B&J buffing blades, according to B&J Rocket, and depending on the number of vouchers, they can either have a rasp head overhauled or upgraded with the company's Turbo technology. Customers also may opt to receive a new rasp head and fitment instead.
B&J Rocket said a customer can collect invoices for B&J buffing blade purchases throughout the 2013 calendar year. Then, for every 500 sets, the customer will receive a voucher that can be traded in. Customers may collect more vouchers with further blade purchases and can trade them in, at no cost, for additional B&J products or services. The customer incurs only freight charges.
"Only with a perfect rasp head, our blades achieve best possible results, with long tool life and, last but not least, ensure a high-quality retreading result," Mr. Müller said.