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NAPA launches Premium line of disc brake pads

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ATLANTA—NAPA Auto Parts has designed and launched the NAPA Premium disc brake pads line, offering an extensive lineup of ceramic, semi-metallic and non-asbestos organic friction materials.

The new line of products includes dozens of friction formulas and more than 1,000 part numbers, providing what NAPA said is the industry's most extensive coverage for passenger cars and light trucks, from vintage to hybrid.

“We spent a lot of time talking to professional brake installers about what they want and need in a replacement disc brake pad,” said Mike Gaffney, vice president, sales and marketing, NAPA Rayloc. “They expect disc brake pads that are functional and that simply work, resulting in happy customers and profitable, growing business.”

The NAPA Premium line features quiet friction formulas coupled with NAPA's exclusive Silent Guard shim technology, designed to provide silent braking with every stop, NAPA said. The new fiber-reinforced, vulcanized rubber shim material will not degrade over time, the company said. After 11,000 stops in independent testing there was no sliding, lifting or piston penetration through the shim to the metal.

NAPA said the Silent Guard shims are made from a superior noise, vibration, harshness (NVH) insulating material. Vulcanized rubber keeps the rubber bonded to the steel and is made more durable via a biochemical process that cures the rubber, making it more heat resistant.

A viscous, adhesive layer provides additional sound dampening, while the use of full-hard steel ensures the shims hold their shape and remain in place, according to the company.

NAPA said it has included hardware kits in hundreds of Premium disc brake pad sets to ensure their customers have everything needed to complete a brake job.
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