RANCHO CUCAMONGA, Calif. — Falken Tire Corp. has launched ZE914 EcoRun, the latest edition to the Ziex family of tires and the company's first passenger tire under the EcoRun badge.
The EcoRun badge is reserved for Falken tires developed with optimized fuel efficiency. Tests have shown the Ziex ZE914 EcoRun has 20-percent less rolling resistance than the Ziex ZE912, Rancho Cucamonga-based Falken said.
"As a summer eco tire, the Ziex ZE914 EcoRun strikes a perfect balance of fuel efficiency without compromising performance," said Andrew Hoit, vice president of marketing at Falken Tire. "This tire is great for people who want to increase their fuel efficiency without sacrificing dry traction performance."
Among the technology features Ziex ZE914 EcoRun includes are:
- Falken's PCR LRR (low rolling resistance) compound technology, which is engineered to maximize fuel efficiency. The PCR LRR compound allows the tire to roll using less energy than a conventional tire would in the same distance, translating into savings at the gas pump.
- A silica-enriched compound along with four circumferential grooves and an asymmetric tread pattern allows for hydroplane resistance for maximum wet traction.
- Optimized slot and sipe placement maintains tread block rigidity in some places, while providing softness in others.
"Falken is excited to enter a new segment," said Robert Chew, brand manager at Falken Tire. "The ZE914 EcoRun is ideal for hybrid/electric vehicles as well as conventional compact cars. Popular fitments include the Toyota Prius as well as the Chevrolet Cruze."
The Ziex ZE914 EcoRun is available now in 14 sizes ranging from 185/65R15 to 225/40R18.