YOUNGSTOWN, Ohio (Feb. 8, 2013) — West Side Tire & Service Inc. has certified its three locations in the Youngstown area as "AskPatty.com Female Friendly."
West Side Tire said employees at its stores in Austintown, Niles and Youngstown, Ohio, completed a training and certification process recently to provide a Certified Female Friendly experience that exceeds women's expectations.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," said Jody DeVere, CEO of AskPatty.com Inc.
"AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty.
"West Side Tire & Service's commitment to women shows that management is serious about earning their business."
West Side Tire said it has launched a female-focused micro-site that provides the tools and resources most requested by women.
The micro-site gives women the ability to schedule service appointments, access coupons and discounts and learn more about car care online from the comfort of their home or office.
Brothers Bernard, Richard and James Rogenski founded West Side Tire in 1978.
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