DAYTONA BEACH, Fla. (Feb. 1, 2013) — Daytona International Speedway (DIS) has formed a new partnership with bio-based synthetic oil maker Green Earth Technologies Inc.
As part of the deal, Florida-based Green Earth's G-Oil has been named the official motor oil of Daytona International Speedway and the Daytona 500. G-Oil is the first bio-based full synthetic oil to be used in NASCAR competition.
Green Earth said G-Oil "made NASCAR history" at the Daytona speedway a year ago February "when the TriStar Motorsports Toyota Camry driven by Tayler Malsam finished sixth in the DRIVE4COPD 300 NASCAR Nationwide Series event." The company claims G-Oil is "the world's first and only bio-based fully synthetic motor oil to receive American Petroleum Institute certification."
"There is no better way to communicate that G-Oil meets the rigors of competition than by becoming the official motor oil of the famed Daytona International Speedway and the Daytona 500," said Jeffrey Loch, Green Earth's president and chief marketing officer. "NASCAR fans now know that G-Oil will deliver performance for them in their own cars."
Daytona International Speedway President Joie Chitwood III said G-Oil "has been proven here in competition at Daytona International Speedway and we are pleased to welcome a Florida-based company that shares our commitment to performance and the environment to the Daytona International Speedway family of official sponsors."
Through the partnership with DIS, G-Oil products will be used in all DIS official vehicles including fan shuttles, safety, maintenance, service and landscaping equipment, Green Earth said.