SAN DIEGO (Jan. 29, 2013) — Falken Tire Corp. has launched a web site it hopes will attract three types of audiences for its products — race fans, tire dealers and "moms and dads."
For race fans, the site uses social networks to pull in content, along with posting photos and videos from races around the world and of sports cars in general. Tire dealers and consumers can use the site's calculator to find Falken tire fitments for a particular make and model of car. Consumers also can access the site's store finder to search for Falken tire dealers.
"All three groups would get a highly animated, scrolling story of the amazing technology that goes into a Falken tire," according to MJD Interactive Agency, which designed the site. "That page shows racers why Falken tires are high performance, dealers why they are better than the competition, and moms and dads that the tires will last a very long time, are safe, and a good value."
The new design also allows the website to be a "responsive" mobile-ready site so that the site displays differently for specific devices, such as a laptop, a tablet or a smartphone.
"A race fan would bring up their phone during a race, snap some photos, and pull up the Falken site to get info on the drivers or the models showcasing the cars," said Jeremy Duimstra, MJD co-founder. "Moms and dads would go shopping for tires on a weekend and would compare features and cost right in a showroom on their phones as well. We had a great solution for that."