ExxonMobil still NASCAR's 'official motor oil'

CHARLOTTE, N.C. (Jan. 22, 2013) — Exxon Mobil Corp. and NASCAR are extending their multi-year partnership, making Mobil 1 the "Official Motor Oil of NASCAR" and "Official Lubricant Technology Partner of NASCAR" through 2017.

This year marks the 11th consecutive racing season in which the Mobil 1 synthetic motor oil brand is an official partner of NASCAR.

ExxonMobil and NASCAR are taking their technology partnership digital and will launch a new branded content platform that explores "NASCAR's world-class automotive technology" via the "NASCAR Automotive Technology Center Engineered by Mobil 1" website housed on the newly launched NASCAR.com. The comprehensive platform will deliver automotive technology-related information through original feature stories, photos, videos, a glossary of automotive and racing terms, plus social elements including fan polls and more, the two companies said. Full details on the project are set to be unveiled at a future date.

"As the lubricant technology of champion drivers and race teams, the renewed association between Mobil 1 and NASCAR allows us to better engage motorsports fans by leveraging the excitement of racing," said Rebecca K. Aldred, Mobil 1 global brand manager, in a press release. "Additionally, the launch of the 'NASCAR Automotive Technology Center Engineered by Mobil 1' demonstrates our commitment to cutting-edge technology, both on and off the track. Today, Mobil 1 is the world's leading synthetic motor oil brand in no small part due to the commitment to supporting NASCAR's three national racing series."

Jim O'Connell, chief sales officer for NASCAR, said the organization is "excited about continuing our partnership with ExxonMobil and helping extend the Mobil 1 brand's rich legacy in our sport. As an extension of this partnership, both NASCAR and Mobil 1 look forward to engaging fans through the newly created technology platform that promises to offer fans a unique perspective into the technology that drives this sport."

In addition to its partnership with NASCAR, ExxonMobil's Mobil 1 brand has had a long association with a number of racing teams, including Vodafone McLaren Mercedes' Formula One team, Corvette Racing's American LeMans Series team, Tony Stewart Racing in the World of Outlaws Sprint Car Series, as well as the Porsche Mobil 1 Supercup.