Symbology buys tire label distributor

MINNEAPOLIS (Jan. 15, 2013) — Barcode label producer Symbology Inc. has bought Advantage ID L.L.C., a distributor of retread tire label distributor, after working together for more than two years.

Symbology said clients will see benefits in the expansion of available tire label products and related supplies, along with the efficiency of combined offices allowing continued affordability of quality products.

"My goal since forming Advantage ID was to become the premier supplier of retread shop consumable products (barcodes, shipping labels, printer product, business forms, etc.) to the commercial tire industry," said Tim Loden, president of Advantage ID.

"The goal remains the same," he added, saying, "to date, ADID supports close to 500 commercial tire locations throughout the U.S. and Canada."

Columbia, Md.-based Advantage ID will continue as a tire product division of Symbology with Mr. Loden as division president, Symbology said.

"With our barcode and custom label expertise and Tim's in-depth tire industry knowledge, we look forward to further increasing our market share, as well as expanding our product line to the commercial and retail tire industry," said John Gorowsky, vice president sales and marketing for Symbology.

Minneapolis-based Symbology, established in 1980, is a specialty manufacturer of sequentially numbered barcode labels, featuring custom and standardized industry-specific label products for library, blood, tire, fresh produce, medical and material handling.