DETROIT (Jan. 15, 2013) — "Driven/Undriven: The Duality of Tomorrow's Automobiles" is the theme Michelin North America Inc. has chosen for its 2014 Challenge Design competition.
The contest encourages participants to design a vehicle with features and capabilities to engage drivers both in an "undriven" autonomous mode and a "driven" driver-controlled mode.
Michelin also disclosed that winners of the 2013 Challenge Design competition, whose theme was "HALF! Lightweight with Passion," were from China, Singapore and Spain.
"The strength of the Michelin Challenge Design competition is its ability to explore themes within the automotive industry that have the potential to affect vehicle and tire design worldwide," said John Moloney, vice president of original equipment marketing, Michelin North and South America.