DETROIT (Jan. 11, 2013) — The North American International Auto Show L.L.C. (NAIAS) has unveiled a mobile phone app offering connectivity for "everything auto show."
The NAIAS app—presented by the Detroit Auto Dealers Association (DADA) and WDIV-TV Local 4/ClickOnDetroit.com—is available for free download in both the iPhone and Android platforms.
"The new NAIAS app puts everything auto show in the palm of smart phone users," said Jim Seavitt, NAIAS 2013 chairman. "It is the best way to keep track of what's happening at the show on a minute-by-minute basis. It's the must-have app for 2013."
The auto show, in its 25th year, will be held in Detroit's Cobo Center. It will include:
- Press preview: Jan. 14-15;
- Industry preview: Jan. 16-17;
- Charity preview: Jan. 18; and
- Public show: Jan. 19-27.
Show promoters described the new app as "the most comprehensive way to view news and information on a mobile device about one of the world's top auto shows." Users will be able to access breaking automotive news, photos and videos, and live-stream video coverage of the more than 50 planned vehicle unveilings at the Detroit show. NAIAS added that moving around inside Cobo Center, the venue for the show, will be easier thanks to the available virtual show floor map and useful, practical information about the show, such as hours, parking and ticket prices.
The app also features a virtual guide to the City of Detroit, including local restaurants and businesses, and weather forecasts and live radar provided by WDIV-TV Local 4/ClickOnDetroit.com. It also will interface with other social media platforms such as Twitter, where users can stream trending topics from #NAIAS. In addition to the latest NAIAS news from WDIV-TV Local 4 and ClickOnDetroit.com—the official news provider for the NAIAS app—it also will provide links to news sources from around the world for the latest automotive news and information.
The mobile app was developed for the DADA and WDIV-TV by WaPo Labs, a digital development team focused on emerging technologies at the Washington Post Co., in cooperation with PNS Digital, the digital media team of Post-Newsweek Stations Inc.
More information about the auto show is available at its website.