Oliver Rubber hits 100 yearsBy Tire Business Staff
GREENVILLE, S.C.—Founded in 1912 in Oakland, Calif., by engineer Marion F. Oliver, Oliver Rubber Co.—which was acquired by Michelin North America Inc. in 2007—is marking its 100th anniversary and getting ready for the next century mark.
The Greenville-based firm was one of the first to retread tires with precured rubber, organic accelerators, synthetic rubber and carbon black, according to Michelin.
“Oliver Rubber's original goal was to provide its customers with quality tread rubber and value,” said Vic Koelsch, chief operating officer for Michelin Americas Truck Tires. “Now, 100 year(s) later, Oliver continues to execute the strategy that has made it successful from day one, and we are proud that the company is part of the Michelin family.”
The company claims innovations that include precure technology patents in the 1960s, and new production facilities and state-of-the-art presses in the 1970s. Oliver said that by 1990 it had been awarded more than 20 patents for its development of precure retreading equipment, compounds and tread designs.
Oliver said it meets the specific needs of both retreaders and commercial end users because it offers a variety of precure and mold-cure tread rubber. Its broad product line includes rubber compounds and tread patterns covering highway/rib, traction/lug, wide base, light truck, specialty and ultra-low-profile wide base for on- and off-road applications.
The company said it also provides tire repairs and performance consulting, emergency road service and national account and warranty programs.
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