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Rance Crain named to ad hall of fame

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NEW YORK—The American Advertising Federation has selected Rance Crain, president of Crain Communications Inc. and editor-in-chief of Advertising Age magazine, as an inductee in its 2013 Advertising Hall of Fame.

Mr. Crain joins an elite group that will be inducted in a ceremony April 29 in New York.

His fellow inductees are: Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Philip H. Knight, co-founder and chairman, Nike Inc.; Bob Giraldi, film director and president, Giraldi Media; Byron E. Lewis, founder and chairman emeritus, UniWorld Group; Gerry Rubin, co-chairman, RPA; and Bob Scarpelli, former chairman and CEO, DDB Worldwide.

Mr. Crain has been an advocate for the advertising industry for nearly 50 years, beginning with his days as a cub reporter at Advertising Age's Washington bureau, where he was named senior editor in 1965.

In 1967 he was appointed first editor of Crain's Business Insurance and he moved up to become editorial director of Crain Communications, parent company of Tire Business, in 1971. He added president to his title in 1973.

Throughout his career at Ad Age, he has advocated advertising self-regulation and has been a strong voice for advertising ethics, a stance he often espouses in his biweekly column for Ad Age. In addition, he is editor-in-chief of sibling publications Crain's Chicago Business, Crain's New York Business, and TVWeek.com.

Mr. Crain becomes the third member of his immediate family and the fourth member of the Ad Age “family” to earn a berth in the Hall of Fame. His father, G.D. Crain, founder of Crain Communications, was inducted in 1975, two years after his death; his mother, Gertrude Crain, was inducted in 1997, a year after her death.

The late Sidney R. Bernstein, former editor, editorial director and publisher of Ad Age, whose career spanned 1939 to 1978, was inducted in 1988.

“For more than a half century, Rance has passionately advocated for the industry, recognizing the might of Madison Avenue to collectively self-regulate and make smart choices.

“An ardent supporter of organizations that matter to our business, like the Ad Council and the AAF, Rance has also led his company's giving efforts, supporting organizations like the United Way, local Chicago theaters and food banks,” said Laurence Boschetto, president-CEO of DraftFCB and chairman of the Advertising Hall of Fame.
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