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Coker bulks up tire, wheel lineups

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LAS VEGAS—In line with its efforts to bolster its tire and wheel offerings, Coker Group, parent company of Coker Tire Co., had several new products on display at the SEMA Show.

The company showcased its new Model A Wire Adjustable Spoke wheel for Ford Model A cars. The product is made in the U.S. at Coker's facilities in Los Angeles and will be available in 19- and 21-inch sizes beginning in January, said Corky Coker, president of Coker Tire.

In addition, the company recently developed a 185/55R15 all-season tire under its American Classic line of wide whitewall radial tires as a fitment option for the new Fiat 500.

“Coker tire believes that the fine folks at Fiat developed a fine car with retro styling similar to the original Fiat 500.... When Fiat redesigned this car with retro styling I think they missed it because they just put aluminum wheels and modern high speed radials on it,” Mr. Coker said.

The Coker tire, which launched in September, is being marketed directly to Fiat dealers as an OE option for the car. “We have a number of Fiat dealers keeping inventory and putting tires on the cars in the showroom,” Mr. Coker said. “When they're in the showroom, the cars pop off the lot. People come in and they buy it.”

Coker also brought out a line of Firestone Radial F50 tires.

“The Firestone company had a line of European tires that were available, made in Europe, and they were discontinued about five years ago,” Mr. Coker said. “We are bringing out that whole line of Firestone F560s for vintage European and classic European cars from 145R13 to 165R15s. Currently, we're doing 80-series tires. We'll do 83 series next and then 70 series.”

The tire is P-rated and features a poly/steel radial construction. It is available in eight sizes.

Other newly released products for the company include a Firestone non-skid tire for brass-era cars, a Buick Skylark wire wheel, and an artillery wheel under the Wheel Vintiques brand. Mr. Coker said at any given time the company has up to 300 new tires on its radar.
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