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TIA's ambitious goals welcome

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Tire Safety Starts Here. That simple but powerful statement will be the Tire Industry Association's calling card for the forseeable future.

TIA President Randy Groh made that announcement at the recent Specialty Equipment Market Association Show in Las Vegas.

The decision to adopt this message as the association's public persona reflects TIA's efforts to be the go-to source for tire service-related education and its aspiration to become the recognized national source of consumer information as well.

It's a bold move, but also a calculated one.

Taking a page from the recent heated election campaigns, TIA is moving to take charge and portray the issue of tire safety from the industry's point of view—before any other advocacy group or groups has the chance to paint the industry with either positive or more negative colors that are more advantageous to their relative postions.

In short, Mr. Groh wants TIA to be considered the industry's “watchdog” on tire safety.

To that end, the association also has ambitious plans to produce a series of videos covering various aspects of tire safety, addressing topics as diverse as tire repair, tire pressure monitoring systems, inflation, rotation and other subjects.

In what could be viewed as a controversial move, TIA also said it intends to take draft language on tire aging and establish a set of guidelines on how the tire industry and tire dealers should handle the tire-aging question.

Initially Mr. Groh said TIA decided to move on this issue because the Rubber Manufacturers Association (RMA) thus far has not taken a public stance on the matter.

In part, it is also an action meant to get ahead of possible legislation created by lawmakers that would set tire age limits arbitrarily.

The industry is well aware of what might happen when legislators get involved in determining such rules and regulations.

Mr. Groh later added that TIA would be consulting with the RMA—with which TIA is trying to cultivate greater cooperation—on developing its tire aging guidelines.

TIA, which has been campaigning for some time to become the administrator of the consumer education portion of the coming federal tire fuel-efficiency regulations, said it is confident it can accommodate the added workload with its existing staff and resources.

TIA has charted an ambitious course for itself that should, if it is successful, provide strong leadership and representation for the industry legislatively—and help improve the safety of the motoring public, as well.
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Previous | Published December 6, 2018

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