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Delphi picks up AAIA Telematics Challenge win

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LAS VEGAS—The Automotive Aftermarket Industry Association (AAIA) has named a connected car solution developed by Delphi Product & Service Solutions (DPSS) the winner of the group's inaugural Aftermarket Telematics Challenge.

Bethesda, Md.-based AAIA presented the award at AAPEX in Las Vegas through an exclusive partnering agreement with Aftermarket Telematics Technologies L.L.C.

The AAIA picked the Delphi unit based on how the system links consumers to the independent aftermarket service channel, as well as allows for the convergence of telematics technologies with the independent car care and traditional parts distribution models.

The trade group said it created the challenge to identify and recognize the best example of telematics available in the independent aftermarket. The Delphi technology, powered by AT&T Inc.'s suite of software solutions, offers consumers the features and benefits of a connected-car experience without the need to buy a new car to obtain OE-embedded telematics technology, according to the AAIA.

“Delphi with AT&T demonstrated a thoroughly executed solution that offers value and benefits to every link in the service chain—from the parts manufacturer to the consumer,” said Scott Luckett, chief information officer for the AAIA.

“By integrating the strength of the Delphi library of automotive videos and articles, the solution succeeds in educating the consumers about the benefits of regular vehicle maintenance. A knowledgeable and informed consumer is likely to be a better customer of the independent aftermarket.”

DPSS President Lúcia Veiga Moretti said, “This prize validates the world-class engineering by the creative people at Delphi and underscores our commitment to the success of the independent aftermarket. The Web interface to our hardware and service information is provided by our partner, AT&T. Their understanding of the customer and the needs of the independent service channel were key ingredients to the success of our solution.”

The AAIA said the connected car telematics solution is connected to the vehicle through an OBDII plug-in device engineered by Delphi. The device has been road-tested more than 50 million miles in tens of thousands of vehicles. AT&T provides the vehicle owner and service operator a Web interface to view vehicle history and alerts as well as access parts and service information from Delphi, according to the AAIA.

“Vehicle service history in the cloud and mobile Vehicle Relationship Management (VRM) are key strategies the aftermarket can use to keep our customers satisfied and begin to reduce the amount of unperformed maintenance and service,” said Jim Dykstra, president, Aftermarket Telematics Technologies.
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