LAS VEGAS (Nov. 1, 2012) -- Hankook Tire America Corp. is bringing its Kingstar value brand to the U.S. starting before year-end, starting with passenger tires and then light truck tires next year.
The Kingstar brand up to now was available in Europe andSouth Americaonly, Hankook said. The brand complements Hankook's Hankook and Aurora brands.
"With more consumers shopping the value tire segment, our Kingstar brand will help provide them with the products they are looking for," said Hankook Tire President Soo Il Lee., who noted the addition of a third brand will help Hankook increase its market share.
Hankook will start with two passenger tires —ultra-high-performance Road Fit SK10, available in 15- through 18-inch sizes, and the touring Centum SK72, available in 13- through 16-inch sizes.