Pirelli is launching the tire with the motto — "One tire, four seasons, no compromises" — to emphasize the extensive R&D the company invested in developing the line, which complements the Cinturato P7 All Season that Pirelli already supplies to multiple OE customers for cars in the touring/luxury touring cateory.
Pirelli will launch the line initially with 47 sizes, being rolled out progressively starting this fall and continuing through year-end 2013, according to Tom Gravelos, vice president, marketing, PTNA.
By the numbers, Pirelli claims the P7 All Season Plus offers 47-percent more tread life, 15-percent lower rolling resistance (which translates to a 2- to 3-percent fuel savings), a 5-percent reduction in road noise, while also using 6-percent less raw materials and incorporating highly aromatic oil-free compounds to lay claim to "green" credentials.
Pirelli will offer a 70,000-mile limited treadwear warranty on the All Season Plus, which carries a 700 AA Uniform Tire Quality Grading rating. Pirelli is pitching the tire against the Bridgestone Turanza Serenity Plus; Continental PureContact; Goodyear Assurance ComfortTred Touring; Michelin Primacy MXV4; and Yokohama Avid ENVigor.
Among the cars targeted for the new tire are Audi A3/A4/A6, BMW 3/5/X3/X5, Infiniti G, Fiat 500, Mini Countryman, Mercedes A/B/CLC/S and Porsche Panamera, Pirelli said.
From now through mid-2013, Pirelli will focus on 16 sizes ranging from 195/55R16 to 245/45R20. In the second half of 2013, Pirelli add 11 more sizes, ranging from 205/50R16 to 245/40R20.
Pirelli chalks up the development of the All Season Plus to an initiative it's calling Interactive Development Process (IDP), the first phase of which is based on interaction among teams of engineers working in different departments, from factory technicians to key researchers who study and experiment with new materials.
Pirelli attributes a number of the new tire's performance characteristics — such as the noise reductions, mileage increase and improved rolling resistance — to "innovative" structure and compound.
Pirelli said the new tire would be "competitively priced" against the main competitors in the sector. The Rome, Ga.-based tire maker will introduce the tire to dealers through a series of "Drive & Learn" events around the country, starting with one tied to the upcoming U.S. Formula 1 Grand Prix at the new Circuit of the Amerericas near Austin.