WAYNE, N.J. — Hankook Tire America Corp. has hired Shawn Denlein to be senior vice president of marketing and sales for the U.S. region.
Mr. Denlein's responsibilities include elevating brand positioning, driving sales and increasing Hankook's market share in the U.S., the tire marketer said.
"Shawn's experience and understanding of the U.S. market makes him a valuable addition to the Hankook team," said Soo Il Lee, Hankook Tire president. "As Hankook continues to grow in the United States, Shawn will take a leading role in our marketing and sales efforts."
Hankook said Mr. Denlein has approximately 17 years' experience in the tire industry, most recently serving as director of sales for Yokohama Tire Corp.'s consumer division. He took over his new position Oct. 1 at Hankook's Wayne headquarters.