BOSTON (Sept. 18, 2012) — Sullivan Tire & Auto Service is partnering with Michelin Americas Small Tires (MAST) to promote the Michelin Soccer Program in seven towns where Sullivan Tire stores are located.
“The nationwide Michelin Soccer Program provides a unique way for our dealers to connect with their community, while igniting the spirits of players and families committed to youth soccer,” said Don Byrd, vice president of marketing for MAST.
“It is especially rewarding to know that through the program, we are able to provide more families the opportunity to participate in the sport, while enhancing our community involvement,” he added.
The Sullivan locations that are participating are:
Parents in participating leagues received certificates for the parents—or children—to visit Sullivan Tire locations and redeem free, high-quality, four-ply soccer balls, while supplies last, the dealership said.
“Making a difference in our community and supporting our youth is so important to us,” said Mark Sullivan, a marketing and advertising executive at Sullivan Tire. “We look forward to connecting with players and families from Fall River Youth Soccer Association when they come in for their free soccer ball.”
Michelin and Sullivan Tire will donate $2 to the leagues—which can be used for new soccer equipment, uniforms and entry fees for tournaments—for every Michelin tire sold to the general public during the 30-day program period, according to Sullivan.
The family-owned dealership, founded in 1955, operates 59 retail locations and 15 commercial truck tire centers throughout Massachusetts, New Hampshire, Connecticut, Rhode Island and Maine.
Derry, N.H., location is partnered with Derry Soccer Club;
Fall River, Mass., location is partnered with the Fall River Youth Soccer Association;
Stoughton, Mass., location has partnered with the Stoughton Youth Soccer League;
Gloucester, Mass., location has partnered with Gloucester High School;
Lewiston, Maine, location has partnered with Lewiston High School;
Leominster, Mass., location has partnered with Leominster Youth Soccer League; and
Lynn, Mass. location has partnered with the Lynn Youth Soccer League.