AKRON (Sept. 10, 2012) — Leveraging your strengths and tapping into overlooked profit opportunities covers a number of presentations slated for the opening day of the upcoming International Tire Exhibition & Conference (ITEC) in Cleveland, Sept. 18-20.
Among the presenations slated for the morning of Tuesday, Sept. 18 are:
“Have them at ‘Hello” — by Jeremiah Wilson, founder and president, ContactPoint L.L.C., on getting the most out of your interaction with customers on the phone. 10:15 a.m. in Room A in conference area of the I-X Center, site of the 2012 ITEC. This presentation will be interactive, with audience participation.
“Car Care Clinic For The Clueless: How to Sell Services to Women” — by Pam Oakes, owner, Pam's Motor City Tire & Auto, Fort Myers, Fla., on improving your customer service with women, who represent more than half of the typical dealership's customer base. Ms. Oakes will tap into insights from her book "Car Care for the Clueless" to help answer questions. 3 p.m., Room E.
“10.5 Ways to Add Profit to Your Business NOW!” — by Mike Hudgins, director of sales, Mighty Auto Parts, on earning more profits by performing simple preventive maintenance services others ignore. 3:45 p.m., Room C.
“Bringing 21st Century Technology into Tire Dealerships” — by Dave Vogel, vice president of sales, ASA Automotive Systems, on learning how to incorporate the latest online, digital and mobile technologies into your retail business for improved customer service, better customer searches and enhanced profits. 10:15, Room E.
Delaware Tire Centers Inc., on covering all the bases when it comes to formulating your exit/succession strategy. 11 a.m., Room E.
In all there are more than 50 aftermarket papers scheduled over the three days. For a complete list, go to http://www.itec-tireshow.com,