Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • Mid-Year Report
  • ADAS
  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • RUSSIA WAR IN UKRAINE
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
July 02, 2012 02:00 AM

Bridgestone, NFL extend partnership

  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    Bridgestone Amer-icas is extending its sponsorship deal with the National Football League (NFL) through March 31, 2016, but Bridgestone will shift its focus to a more year-round presence and away from the Super Bowl Halftime Show.

    The restructured contract will allow Bridgestone Americas to build on its “Time to Perform” advertising/promotion campaign, which includes national advertising, consumer marketing programs and promotions, and broadcast and online media elements.

    Among the new aspects of the contract will be the creation of an award for the top individual and/or team performance of the year, which will be presented during Super Bowl week. The award will follow a season of promoting outstanding NFL team and player performances on a weekly basis via digital and broadcast media, Bridgestone said.

    Financial terms of the deal, which keeps the Bridgestone brand “Official Tire of the National Football League,” were not disclosed.

    Under terms of the revised deal, Bridgestone will use various means to reinforce the Bridgestone brand performance message, starting at the NFL Combine and culminating at the Super Bowl. The company will seek to interact more directly with consumers by allowing exclusive behind-the-scenes access at key NFL events throughout the year, Bridgestone said.

    “…this revised sponsorship is an even better fit for where we are now as a brand, and we truly appreciate the NFL for helping us get here,” said Philip Dobbs, chief marketing officer, Bridgestone Americas. “It makes good business sense at this point for us to spread out our investment throughout the year and take advantage of the excitement associated with the NFL shield.

    “We have seen tremendous results from our sponsorship over the past five years,” Mr. Dobbs said, “and with this new agreement, Bridgestone Americas is ready to take full advantage of the opportunities the NFL has to offer.”

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Average executive salaries found in Tire Talent report
    2
    AAA: Vehicle operating costs up 11% in 2022
    3
    Discount Tire installs RoboTire at Arizona store
    4
    Conti rolls out new taglines for Conti, General brands
    5
    Toyo's Serbia plant focusing first on supplying U.S.
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • Mid-Year Report
    • ADAS
    • News
      • OPINION
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION