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Tire Discounters' new HQ sets stage for growth plan

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SHARONVILLE, Ohio (Feb. 29, 2012) — Tire Discounters Inc. has moved its headquarters to a 200,000-sq.-ft office complex/warehouse in Sharonville, the first step in an ambitious growth plan that could see the dealership add one store a month for the next five years.

Tire Discounters operates more than 70 retail stores in Ohio, Indiana and Kentucky and has 15 properties under various stages of development throughout its existing footprint, according to Chip Wood, president and founder of the 35-year-old family-owned dealership.

Tire Discounters, an American Car Care Centers Inc. affiliate, acquired the property in Sharonville—a former Goodyear distribution center/commercial tire center—last year and spent $2 million renovating the facility for its own purposes, Mr. Wood said. The warehouse, which sits on 22 acres, can hold up to 350,000 tires, a 60-percent increase over the dealership's previous headquarters, a 96,000-sq.-ft. facility in Fairfax, Ohio, about 10 miles to the south.

The company said it expects to have 96 employees at the new facility within the coming five years, about double the number it has today.

Sharonville is community of about 14,000 that straddles I-275 north of Cincinnati and sits between I-75 and I-71. The site provides better logistics for moving products to the dealership's stores.

The average Tire Discounters store has eight service bays and employs 10. In addition to a wide selection of tire and wheel brands, Tire Discounters offers an array of services such as alignments and undercar maintentance and repair, air conditioning service, brakes, cooling system service, transmission maintentance, oil/lube, etc.

Among its stores is one in Cincinnati's Forest Park neighborhood dedicated to performance upgrades, according to the dealership's website.

Tire Discounters seeks to differentiate itself in its marketplace through several innovations, inlcuding: all-inclusive pricing; free four-wheel alignment with the purchase of four tires; lifetime balancing and rotation; and nitrogen inflation of all installed tires.

The dealership's 70 locations make Tire Discounters the 12th largest independent tire retailer in the U.S., according to Tire Business research.

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