HOUSTON (June 20, 2012) — Jiffy Lube International Inc. has launched a national advertising campaign, “Leave Worry Behind,” to highlight the quick-lube program franchisees' vehicle maintenance services.
The company, a wholly owned, indirect subsidiary of Shell Oil Co., said this is its first franchisee-funded national advertising campaign in more than two decades.
The ad campaign includes television, radio, print, digital and social media components. The two television spots, “Luge” and “Roller Derby,” began airing June 11 on major broadcast and cable networks. Online ads on MLB.com and MSNBC.com will coincide with the 2012 Olympic Games. Ad material is also available to Jiffy Lube franchisees to support local marketing efforts.
Jiffy Lube is touting its “Leave Worry Behind” promise posted in its service centers and is expanding its social media presence with a new Jiffy Lube Facebook page designed to provide fans with helpful tips and information.
“Jiffy Lube wants to be the provider for drivers looking to maintain their vehicle and keep their ride on the road for the long-haul. The new ‘Leave Worry Behind' campaign hits on just that—the Jiffy Lube commitment to providing a high-quality, worry-free service experience that gives customers peace-of-mind, and reassures them that we get the job done right,” said Jeffrey Lack, Jiffy Lube's director of brand marketing.
There are more than 2,000 franchised Jiffy Lube service centers in North America, serving roughly 21 million customers annually.