DIAMOND BAR, Calif. (June 6, 2012) — After thousands of votes from fans online, the design concept for the custom 2013 Ford Mustang GT being built at the first-ever Specialty Equipment Market Association (SEMA) Mustang Build Powered by Women has been finalized.
The winning concept, called “High Gear,” was designed by Jennifer Seely of Ford Motor Co., which donated the 2013 Ford Mustang GT that will be customized for the project. The design is inspired by international products in categories such as jewelry, couture clothing and architecture.
Highlights of the vehicle will include rose gold chrome accents throughout the exterior and interior, a satin black body finish, plush quilted suede seats and a leather-wrapped interior. In addition, modifications will be made to the engine, undercarriage, drive train and sound system.
Led by the SEMA Businesswomen's Network (SBN), the SEMA Mustang Build Powered by Women project is meant to “shine light on females working in the automotive aftermarket” and encourage more to pursue automotive careers. The project began with three concepts developed by female designers and will conclude with women volunteers performing the hands-on modifications to the vehicle.
The completed vehicle will debut during the 2012 SEMA Show, Oct. 30-Nov. 2, in Las Vegas before being auctioned off on eBay, with proceeds benefiting the SEMA Memorial Scholarship Fund.
“We appreciate our readers and fans helping us determine which concept will be used for this very exciting project,” said Dough Evans, executive vice president of Source Interline Media (SIM), a partner in the project.