AKRON (April 25, 2012) — Never let it be said that someone hasn't figured out what makes men and women tick. Vehicle trend tracker TrueCar.com has.
The company has just released its third annual demographic study based on car-buying behavior in 2011, and it involves an examination of gender differences in auto buying.
If you're looking for battle of the sexes-type fireworks, you may be disappointed, points out Sigmund J. Mikolajczyk, Tire Business managing editor. But for sheer predictability, the TrueCar.com study is pretty much right on the mark.
Most of it can be summed up in the headline on the press release the company sent out to tout its latest research: “Men prefer flashy or brawny vehicles; women prefer import brands and smaller vehicles.”
Really? T'wasn't any psychologist who deduced that. TrueCar.com's survey results were based on more than 9 million retail purchases in 2011.
Find out more about the study in the latest TBlog—along with an archive of previous Tire Business blogs—at Brawn vs. brains and practicality?. Or just click on the TBlog button at the top of the tirebusiness.com home page.
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