WAYNE, N.J. (April 3, 2012) — Hankook Tire America Corp. is adding a Facebook site to its marketing efforts this year as it looks to grow past the $1 billion sales level it achieved in the U.S. last year.
Wayne-based Hankook's Facebook social media site will debut this month and will feature retailer-supported promotions and sweepstakes and the firm's various motorsports activities.
Adding a Facebook site is one of several initiatives Hankook is undertaking this year to promote the brand, according to Soo Il Lee, president of Hankook Tire America.
“We have increased our marketing investments significantly over the past few years and we are seeing the ROI (return on investment) through a surge in sales and overall brand awareness in the U.S. market,” Mr. Lee said.
“Through continued investment in R&D, industry leading product and technology advancements, and a concerted effort to reach consumers directly via fully integrated marketing campaigns, we are confident that we will achieve continued success in 2012.”
Other activities by the tire marketer include:
Mr. Lee also attributed the Hankook brand's rising awareness to the company's increasing OE fitments with vehicle makers such as BMW A.G. and Ford Motor Co.'s Lincoln brand.