OOKEVILLE, Tenn. (Feb. 22, 2012) — TCS Technologies, a software provider for the tire, automotive and retread industry, has launched mobile versions of its clients' retail websites and web applications to allow easier access by a smartphone or tablet device.
The mobile sites contain the main sites' content with “go to” features consumers can access when surfing from their smartphones.
TCS said research showed large numbers of tire and service consumers regularly use a mobile device to research local information about dealers, discount/savings opportunities and tire and service information in general.
“We have closely watched the rapid growth of smartphone users accessing our dealers' websites. On average 13 percent of visits to our retail tire and service websites are coming from a mobile device, with many sites topping out at 20-24 percent,” said Marek Cerny, product manager of TCS's retail web applications.
“As we follow tire and consumer behavior on our sites, we find the results in line with other industries who report consumers are mostly using a smartphone to find local information about the dealer or in response to a local ad or promotion.”
TCS's mobile optimized sites are automated, yet give dealers control over the content presented on the mobile version of their websites. Dealers were asking for control to be able to present special marketing messages to consumers, according to the company, but they also wanted the content from the websites to auto-populate to their mobile-optimized sites. TCS said its mobile sites provide both automated and dealer-generated content delivery to each smartphone-friendly web page.