* Website: http://www.formulad.com
* Founded: 2003
* Headquarters: Long Beach, Calif.
* Founders: Jim Liaw and Ryan Sage
* Formula Drift (“Formula D” or “FD”) produces a seven-round drifting championship series in the U.S., three events in Asia and various demonstration events worldwide
* 90,000 total attendees for 2011 series
* Confirmed major-level sponsors for 2012: Falken Tire Corp., Nitto Tire U.S.A. Inc., Hankook Tire America Corp.
* 16 hours of Web streaming per competition event
* 14 original 30-minute shows on Versus/NBC Sports