CYPRESS, Calif. (Nov. 9, 2011) — Toyo Tire & Rubber Co. Ltd. has named Tatsuo Mitsuhata, currently general manager of sales strategy in Toyo's Overseas Sales Division, as president and CEO of Toyo Tire U.S.A. Corp., effective Jan. 1.
Mr. Mitsuhata, a 23-year Toyo veteran, will replace Yasushi Takagi, president and CEO since January 2009. Mr. Takagi will return to Japan as general manager of corporate planning for Toyo Tires in January.
Among Mr. Mitsuhata's posts during his time with Toyo were heading up Middle East sales operations from offices in Athens, overseeing sales in the Middle East, Africa, South East Asia and China from Toyo offices in Japan, and vice president of Toyo Tire Europe GmbH from 2008-2011, where he oversaw sales operations in Belgium, Italy, Luxembourg, Netherlands and the United Kingdom.
From 1994-98 he was Toyo Tire U.S.A's coordination manager.